A unique opportunity to target the largest audience available in Northern Ireland
Standard airtime is the most commonly used form of paid-for-advertising on Commercial Radio. Standard airtime can be bought across different day parts and days of the week depending on the objectives of your campaign.
Our dedicated and experienced sales team can talk you through the best way to plan your campaign ensuring the most effective results.
At Bauer Media we use an electronic planning and trading system which enables our team to plan campaigns as well as track actual delivery and reach.
Across Bauer Media’s three brands in Northern Ireland we now reach 731,000 people which accounts for a 48% reach. We have an unrivalled reach, which gives you a unique opportunity to target the largest audience available on any commercial station within Northern Ireland.
We support a number of clients through on air advertising. We like to get to know our clients and build campaigns around what you want to achieve, who you want to target, and what your ideal budget is.
Our knowledge of advertising coupled with your knowledge of your brand makes for a great on air campaign!
For more information on airtime, please contact one of our dedicated team on 02891 815151 or email simon.mann@downtown.co.uk.
Example Airtime Schedule
Daypart | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
---|---|---|---|---|---|---|---|
00:00 – 06:00 | |||||||
06:00 – 10:00 | 1 | 1 | 1 | 1 | 1 | ||
10:00 – 13:00 | 1 | 1 | 1 | 1 | 1 | 1 | |
13:00 – 16:00 | 1 | 1 | 1 | 1 | 1 | 1 | |
16:00 – 19:00 | 1 | 1 | 1 | 1 | 1 | 1 | |
19:00 – 22:00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
22:00 – 24:00 | 1 | 1 | 1 |
All spots are 30″
Impacts | Reach | % | OTH | Spots | Cost | |
---|---|---|---|---|---|---|
Bauer NI | 1,544,853 | 473,684 | 31 | 3.26 | 33 | £5,175 |
Cool FM | 845,615 | 308,081 | 20 | 2.74 | 33 | £2833 |
Downtown Network | 699,238 | 207,538 | 14 | 3.37 | 33 | £2,342 |
Downtown Radio | 535,775 | 164,426 | 11 | 3.26 | 33 | £1,795 |
Downtown Country | 163,462 | 68,982 | 4 | 2.37 | 33 | £548 |