A unique opportunity to target the largest audience available in Northern Ireland

Standard airtime is the most commonly used form of paid-for-advertising on Commercial Radio. Standard airtime can be bought across different day parts and days of the week depending on the objectives of your campaign.

Our dedicated and experienced sales team can talk you through the best way to plan your campaign ensuring the most effective results.

At Bauer Media we use an electronic planning and trading system which enables our team to plan campaigns as well as track actual delivery and reach.

Across Bauer Media’s three brands in Northern Ireland we now reach 650,000 people which accounts for 43% of the population. We have an unrivalled reach, which gives you a unique opportunity to target the largest audience available on any commercial station within Northern Ireland.

We support a number of clients through on air advertising. We like to get to know our clients and build campaigns around what you want to achieve, who you want to target, and what your ideal budget is.

Our knowledge of advertising coupled with your knowledge of your brand makes for a great on air campaign!

For more information on airtime, please contact one of our dedicated team on 02891 815151 or email simon.mann@downtown.co.uk.

 

Example Airtime Schedule

Daypart Mon Tue Wed Thu Fri Sat Sun
00:00 – 06:00
06:00 – 10:00 1 1 1 1 1
10:00 – 13:00 1 1 1 1 1 1
13:00 – 16:00 1 1 1 1 1 1
16:00 – 19:00 1 1 1 1 1 1
19:00 – 22:00 1 1 1 1 1 1 1
22:00 – 24:00 1 1 1

All spots are 30″

Impacts Reach % OTH Spots Cost
Bauer NI 1,544,853 473,684 31 3.26 33 £5,175
 Cool FM 845,615 308,081 20 2.74 33 £2833
 Downtown Network 699,238 207,538 14 3.37 33 £2,342
Downtown Radio 535,775 164,426 11 3.26 33 £1,795
Downtown Country 163,462 68,982 4 2.37 33 £548
Source: RAJAR Q1 2018

Bauer Media Northern Ireland combined figures

650000 Listeners
across all our stations
6036000 Weekly Listening Hours
across all our stations
856314 Facebook Followers
Combined
350000 Monthly
Website Visitors

Be the first to know about new sponsorship opportunities